Brand Guide

1 

Logo Design

If you already have a logo you love, this can mean just re-digitizing it and giving you a high-quality version, or if you want a new look this means coming up with a totally new logo with multiple versions and high-quality files.

*A new logo will cost slightly more due to the design process taking much more time.

2

Typography

Typography or fonts are where you have the opportunity to make your website or socials look clean and consistent, or disorganized and thoughtless. Here I'll source fonts for body text, headers, and special occasions. 

​

*The cost of purchasing usage rights for these fonts will be included in the quote given upon consultation.

3

Iconography

Iconography includes any icons you may find on website buttons, email signatures, directory signs, etc. These are custom-made to match your brand and are made to be used in multiple applications. 

3

Color Palettes

I'll personally curate a color palette that matches the visual aesthetic you're hoping to identify your company with. Included in the color palette are the HEX and RGB codes so that any future work you do with a graphic designer, whether it's me or not, will have the exact colors used previously. This ensures consistency across all projects. These colors should be the only colors used for text & graphics in order to keep a clean and professional look.

4

Merchandise Mock-Ups

Depending on your company and your needs, I'll provide mock-ups of your logo placed on T-shirts, mugs, lanyards, billboards, or any other merchandising you're considering having made.

5

Brand Pattern (upon request)

This is a repeated pattern that could be used on merchandise, stationary, backgrounds, etc. An example of this would be the classic Louis Vuitton pattern. This option is upon request purely because not every client wants one! This isn't an additional cost, just an extra feature that could be useful for certain businesses.