Hello Cheeseburger

Hello Cheesburger specializes in handmade clay polymer earrings. They wanted their branding "cool & colorful" just like their products.

Mood Board

The inspiration for this project was bright colors and organic shapes. We wanted it to feel hand-drawn and fun with bubbly fonts and the use of patterns.

Logo Development

We went through several different ideas and variations in this project because this client wasn't exactly sure what they wanted as far as the main logo. In the end, we chose something simple, identifiable, and legible at a small scale. We also wanted to steer clear of the confusion around Hello Cheeseburger being a restaurant.

Final Logo & Variations

Iconography

Row 1: Bag, Search, About Us, Gift

Row 2: Newsletter, Sale, Profile, New

Row 3: Jellies, Craig, Marion, Wonky