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Goals &
Needs
Young. Friendly. Professional.
Wellness Law is the go-to legal compliance firm for the health and wellness industries. This includes everything from personal trainers to podcasters.
Their clientele is young but their branding didn't reflect that. Our goal when working together was to create a look that reflected "Wellness" instead of medicine while attracting a young adult client base.
Inspiration
After reviewing multiple directions that we could take the branding, the client chose the mood board pictured right to use as an inspiration photo. They wanted a colorful and modern look with a more professional font to keep things balanced.
Primary Logo & Variations
Iconography
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